We believe you should have accurate attribution data in all places that you are reporting marketing performance.
If you are using DoubleClick Search to manage your search marketing, Abakus can provide a daily, closed loop feed of attributed revenue.
Note: Fractional Conversion value not supported by DS
1. Approval from ABK Account Manager
- Data exports included in your license agreement?
- Enabled for daily attribution
2. Submit request to Abakus support for DS export
- Provide edit access to DS to email@example.com
- Specify conversion types if multiple
- Note: DS only supports export of revenue
3. Abakus provide list of floodlight tags to create (including a test tag)
4. Client to setup floodlight tags
- Create new floodlight tags within the DCM advertiser that is linked to DS
- One test tag and then one tag for every conversion type in Abakus
- type = transaction
- mark them as Primary source is offline
- In DS set Attribution model = last-click attribution for those floodlight tags
5. Abakus submit 1 day test export
6. Client verify results in DS platform
7. Abakus automate daily