You are using the Google Adwords platform to manage some, or all, of your Paid Search marketing activity. You want to integrate this activity into the Abakus platform.
Since this is Paid Search activity we will be integrating click events. Clicks can typically be tracked in two ways:
- Using third party click trackers, typically from an ad server
- Via the landing page URL
In both these scenarios you need to ensure that the following variables are captured in the user level data (log files).
- ProductGroupID (optional - only required for shopping ads)
Taxonomy and cost data:
Please grant Abakus API access to your Adwords account. You will need to send Abakus your account ID and we will submit an access request
Abakus will pull daily reports for taxonomy and cost data. Google Adwords API reference
Standard Taxonomy for Paid Search:
Channel > Strategy > Campaign > Ad Group > Keyword