Setting up your media partners for daily optimization is a critical step in enabling real-time cross channel attribution and optimization. To set this up you will need to do the following:
- Set up tracking to capture the publisher variables that best represent the level the publisher optimizes at, usually a placement ID.
- Have the publisher / media partner send daily costs to your Abakus SFTP site indexed by the ID captured in DCM.
The process and requirements vary slightly based on whether your media partners can provide user level log files, or just aggregated daily costs by a specific ID. Both options are explained below however if you are unsure then please do not hesitate to contact your Customer Success Manager.
Setting up tracking to collect publisher IDs
This is slightly different for each ad server but it will usually involve amending your tags to pass back custom variables of your choice. For DCM - you'll be able to pass the IDs as u variables within Floodlight tag, for more information click here. For Sizmek - you'll have to amend the VersaTag code to pass back custom variables, for some code examples please see this link.
Once you have configured DCM to collect this data, the Abakus Customer Success Team know and we’ll confirm that we are seeing these ID’s in your log files the next day.
Choosing the most meaningful ID
Choosing the right publisher side ID to collect is an important component to making your data actionable. The reason for this is that although you probably have the publisher tracked within your ad server already, the reality is that the publisher will most likely have their own campaign structure for their optimizations. Publishers often simply refer to this level as placement or campaign however it’s often something else entirely. For example Criteo should be tracked at the Criteo “CategoryID” level and MediaMath at the MediaMath “StrategyID” level. Each publisher has their own methodology so be sure to ask about the level that they optimize at and make sure you capture this ID.
Daily Cost Data
Now that you have set up tracking and the Abakus Customer Success Team has confirmed that we are seeing the ID’s in the log files the next step is for your publishers to enable daily cost files to be sent to your Abakus SFTP site.
All costs should follow the format specified in this article.