Abakus has yet another way to integrate third party data which can save you money and time. Instead of paying for expensive clicktrackers from your 3rd party platform, Abakus can generate marketing clicks from parameters you populate in your landing page URLs.
By providing Abakus access to the referring URLs and their query parameters on site visit, our team can enable a Data Transform to extract the necessary marketing IDs. In addition, you will need to provide access to daily aggregated data that Abakus can use rules to determine where each click belongs in your taxonomy and assign cost.
This method requires 3 steps to set up.
- Update your landing page URLs with the necessary tracking IDs for the publisher and channel you are looking to track
- Make sure your landing page URLs and query parameters are being passed along with your visits log files.
- Provide Abakus access to daily aggregated data to match IDs to names and assign cost
For more information and to begin setting this up, please contact your account manager.