Say goodbye to data discrepancies – Integrations with leading technology providers allows Abakus to incorporate your data from all existing sources into one place. No additional tags or pixels required.
Know the impact of external factors – Abakus’ dynamic baseline computes the incremental impact of seasonality, external factors, and your unmeasured marketing.
Optimize with confidence – The interactive, predictive optimization dashboard makes optimizing your campaign easy. Know the impact of changes before you even make them.
Make timely changes – No longer do you have to wait for analytics. Abakus’ easy-to-use software platform allows you to make timely marketing decisions with daily updates.
Stop waiting to go live – On average our customers implement Abakus software within four weeks.
Address the right audience – Advanced segmentation and split funnel analysis let you see which marketing is reaching your customer segments.
Measure incremental impact – Abakus uses multivariate analysis to compute the incremental contribution of all marketing elements simultaneously.