Articles in this section

• User segmentation in Abakus
• How does Abakus differentiate between conversions?
• The latency effects of Marketing on Conversions in attribution analysis
• Abakus automatically takes the latency of marketing into account
• How does Game Theory work with marketing optimization?
• Can Abakus assess the strength of your media spend weightings, targeting, ad units, or impression vs click?
• How does Abakus address the cost of each player?
• Can a player get attributed zero value?
• How is sequence taken into account?
• How are multiple occurrences of a player in the path considered?