Closed Loop for Marin/ Kenshoo

You can utilize closed loop for Marin or Kenshoo for reporting purposes as well as to inform your optimization decisions. Once the data feed is set up - attributed conversions and/or revenue will be available in Marin/Kenshoo UI, you will be able to use the data for reporting and manual optimisations, automated bidding (using Abakus attribution data) is currently not enabled. 

To request/enable the closed loop with Marin/Kenshoo please follow the process below: 

1. Client to submit closed loop request to their dedicated Customer Success Manager. 

2. Confirm the number of closed loops included in the contract, a fee applies for each additional closed loop feed.  

3. Please create new conversion type in Marin/Kenshoo (this is required to upload the conversions and/or revenue) - 1 conversion type per each metric, e.g. if you're requesting conversions and revenue - please create two conversion types and provide the details to Abakus. 

4. Please request FTP details from Marin/Kenshoo and provide these to Abakus. 

5. Abakus to produce 1 day test export, a standard 5 day SLA applies. 

6. Partner to verify data.  

7. Abakus to automate the feed.